ASOS breaks boundaries stocking male make-up

British male make-up brand MMUK MAN is now available online at ASOS within their hugely popular men's grooming category, symbolising yet another seismic shift in modern day male grooming.

After launching in 2012, MMUK MAN have tirelessly worked to break down the stigma that frowns upon ordinary men wearing cosmetics, such as concealer and foundation. Throughout their journey, they've enlisted the help of some of the beauty industry's biggest bloggers and influencers, including Thom Watson at Manface, award-winning male make-up Vlogger Jake Jamie Ward and internationally renowned men's makeup artist Wayne Goss, to help thrust men's make-up into the spotlight.

It was reported in 2016 that MMUK MAN were pushing towards sales of nearly £1million, proving that male cosmetics are now becoming big business within the world of men's beauty and personal care.

MMUK MAN co-founder Alex Dalley says:

“We hope that this move places makeup for men on the radars of thousands of guys out there who simply want to look their best every day. The male beauty industry is evolving quickly, as more guys realise how far just a little touch up can take them and we're incredibly honoured to be just a small part of that.”