Expert Advice: Unlocking the power of TikTok

If you've been curious about TikTok but aren't quite sure how to dive in, there's no better time to get started. TikTok is no longer just a platform for dance trends and funny cat videos, it's a goldmine for hair and beauty businesses. 

With its lively vibe and massive user base, TikTok offers an incredible opportunity to showcase your business' creativity, attract new clients and have a bit of fun while you're at it!

Let's explore how you can make the most of TikTok and maybe even go viral. 

Why TikTok is a must for your business

First things first, why should you even bother with TikTok? Well, for starters, TikTok is where millions of people, especially the younger crowd, spend their time. And guess what? They're not just watching, they're engaging, sharing and discovering new brands every day. For those in the hair and beauty industry, TikTok's short-form video format is perfect for showing off those stunning hair transformations, sharing quick styling tips, and hopping on the latest trends.

The best part? TikTok's algorithm loves fresh, creative content, meaning even if your client base is small, you have a shot at reaching a huge audience. By joining in on viral challenges and sharing your expertise, you're not just increasing your visibility, you're building a community of hair and beauty enthusiasts who can't wait to see what you'll post next.

First impressions matter

Ready to get started? Your TikTok journey begins with setting up a profile that screams, “This is who we are, and we're fabulous!” Choose a username that's easy to remember and reflects your businesses name, nothing too complicated. Your profile picture should be your business logo or a polished image that represents your brand. 

Think of your bio as a mini elevator pitch: what makes your business special? What kind of content will people see? Add keywords like “hair transformations” or “beauty tips” to help people find you. And don't forget to link to your website or booking system so that your TikTok fans can easily become paying clients.

Follow ABT on TikTok at @abtinsurance

Cracking the TikTok algorithm code

Now, let's talk about the TikTok algorithm, your new best friend. TikTok decides what content to show people based on how much others interact with it. So, if your videos get lots of likes, comments and shares, you're more likely to land on the coveted “For You” page, where millions of users could discover your salon.

To boost your chances, create content that encourages interaction. Ask questions, invite opinions or even hold mini-contests. Using trending sounds, hashtags and challenges also gives you a better shot at being discovered. 

Remember, consistency is key. Post regularly to keep your profile active and to signal to TikTok that you're in it to win it.

Crafting content that captivates

Transformation Videos: One of the most powerful tools in your TikTok arsenal? Transformation videos! People love a good before-and-after, especially when it comes to hair. Start with a shot of your client's “before” look, then document the process, whether it's a bold colour change, a stylish cut or a glamorous updo. Finish with the “after” shot that shows off the stunning results. 

Add some upbeat music and catchy captions and you've got a video that's both entertaining and informative. Bonus points if you tag your client and include their testimonial, it's a great way to add authenticity and encourage shares.

Share the Knowledge: Another way to shine on TikTok is by sharing your expertise. People are always looking for quick and easy styling tips, so why not be the one to provide them? From how to get the perfect beach waves to taming frizz, there's a tutorial waiting to be made. 

Keep it simple and concise, your followers will appreciate tips they can try at home. And by using products and tools from your salon, you're subtly promoting your services as well.

Participate in Viral Challenges: Finally, don't be afraid to jump on the viral challenge bandwagon. These trends can spread like wildfire and participating is a great way to get noticed. Just make sure the challenge aligns with your brand and put your unique spin on it. 

Whether it's a team dance-off or a creative take on a popular trend, these videos show that your business is up-to-date and in the mix. Plus, they're just plain fun!

Ready, Set, TikTok!

So, there you have it, your friendly guide to getting started on TikTok. It's an exciting platform full of potential for your hair and beauty business. By setting up a strong profile, understanding the algorithm and creating engaging content, you're well on your way to building a vibrant online presence. And who knows? Your next video might just be the one that goes viral. Happy TikToking!

P.S. you can find me on TikTok under @pinkfoxsalonsocials

Alicia Humphreys is Owner of Pink Fox Salon Socials who help salons grow their social media presence and attract new customers.