Rimmel announce new Global Brand Activist

Model and mental health advocate, Adwoa Aboah, has been announced as the new Global Brand Activist for Rimmel London.

Adwoa will be the face of major beauty campaigns and product launches throughout 2021 and beyond, with the aim of advocating self-expression and the freeing power of make-up to empower its wearers.

She has modelled for internationally renowned and iconic fashion houses, and is also the founder of Gurls Talk, a community-led non-profit dedicated to promoting the mental health and wellbeing of adolescent girls and young women.

Commenting on her new role as Global Brand Activist for Rimmel London, Adwoa Aboah says:

"I am honoured to be the new face of Rimmel London and to be given this amazing platform to connect with people all over the world. Being yourself isn't always that easy to do – and in the past I've really struggled with it. Together we're going to keep encouraging people to feel comfortable in their own skin and to be proud of the things that make them unique."

Stefano Curti, Chief Brands Officer, Coty Consumer Beauty, adds: 

"Adwoa is one of the most powerful voices of her generation. She never apologises for being herself, which perfectly encapsulates Rimmel London's mission to prioritise diversity and inclusion and to empower the people that buy our products to be the best and truest version of themselves. Adwoa is at the forefront of modern female conversation – effortlessly blending her advocacy for mental health, with her role as Founder of Gurls Talk; a platform which truly champions inclusivity, alongside her impressive modelling career. We are honoured to be working with Adwoa and are excited for us to join forces – to create a more inclusive, more open and better beauty industry – for all."

Adwoa joins Kate Moss, Georgia May Jagger, Cara Delevingne and Rita Ora who have previously been faces of Rimmel London. 

Image: PRNewsfoto/Rimmel London