Beauty brush brand supports #iamtheCODE

A new vegan beauty brush brand has been launched, with a percentage of the price of each brush sold donated to empower women and girls into tech entrepreneurship.

Loella Cosmetics' brushes are suitable for beginners and make-up professionals alike, and use super soft, high quality synthetic bristles that are vegan and produced free of animal cruelty.

Brushes have been designed for their versatility and ease of use and have already become popular amongst MUAs working on the X-Factor, and on the sets of ITV, The Food Network, Showtime and Sky Studios. Brushes are available individually, as well as in sets.

Key to the brand's ethos is empowering girls and women to stand out from the crowd. Its name – Loella – means ‘famous warrior'. For each make-up brush sold, Loella donates 10 pence to #iamtheCODE, a foundation which teaches skills to girls in disadvantaged communities around the world to give them the confidence to become the coders and tech entrepreneurs of the future. #iamtheCODE aims to enable 1 million women and girls to become coders by 2030.

Support the #iamtheCODE foundation by buying your Loella Cosmetics brushes online.