Time to 'Live Boldly,' is Revlon's message

Cosmetic giant Revlon has launched its Live Boldly campaign featuring new Global Ambassadors Gal Gadot, Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann.

The multi-media campaign has been created to encourage interaction and engagement to empower women through community building, catalytic experiences and inspiring conversations.

Gal, Ashley, Adwoa, Hammam and Raquel were chosen to front the campaign as Revlon say they “embody what it is to "Live Boldly."

Model Ashley Graham has used her celebrity and voice to challenge conventional perceptions and inspire women. Commenting on her involvement with Revlon, she says:

"I am thrilled to be part of this timely and ground-breaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change. To 'Live Boldly' is the mantra of my life. Every day in the mirror I say to myself, 'I am bold, I am brilliant, I am beautiful,' and together with Revlon, we can inspire all women to do the same."

Adwoa Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community providing girls with a platform to share their stories. She explains why she got involved with the campaign:

"Revlon gives us a platform that allows us to be accessible to all different types of women. To me, 'Living Boldly' means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself."

Revlon announced Gal Galdot as a Global Brand Ambassador last month. Commenting on her appointment, she said:

"Revlon is such an iconic and ground-breaking brand, a champion of women, and I am so happy to be part of this family now. There's a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I'm so proud that I get to witness and live this amazing change."

Fabian Garcia, President & CEO of Revlon added:

"Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents. Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today's world.”