Sweet Squared introduce new Instagram accounts

UK and Irish distributor, Sweet Squared, have launched new Instagram pages to cover content across its range of beauty, nails and hair products.

The new accounts will cover content for the myriad brands that Sweet Squared now offers.

@sweetsquared.nails will include content for CND, Lecenté, Light Elegance and :YOURS; @sweetsquared.beauty will be used to promote Nimue, MoroccanTan, wax:one, and LASHUS, whilst @sweetsquared.hair will cover Kevin.Murphy, Color.Me, Alter Ego Italy, and Sachajuan brands.

Summa Barton, Digital Marketing Manager at Sweet Squared, says:

“Breaking down our Instagram pages felt like a natural move as the company grows and our brands expand. The new pages allow us to tailor our content so our customers can see more from the sector that's relevant to them.”