Report predicts five beauty trends set to shape 2026

The Beauty Health Company has released its third annual Skintuition Report, revealing a major shift in how consumers approach skin health and signalling what could become one of the most influential trends shaping aesthetics into 2026.

The new volume highlights a decisive move away from correction-led treatments and towards long-term skin regeneration. According to the report, 75% of consumers now prioritise treatments that improve overall skin quality over volume‑enhancing or corrective procedures. 

Demand for firmer, smoother and better‑hydrated skin is also on the rise, reinforcing the industry's move toward strengthening the skin barrier and supporting natural renewal.

The Skintuition Report: Volume Three identifies five key forces influencing aesthetic behaviour and treatment demand:

Consumers are increasingly guided by science, safety and clinical credibility. Dermatologists and advanced practitioners are emerging as the primary voices of trust in the premium market.

“Notox”, subtle rejuvenation and “skinimalism” are driving demand for natural‑looking radiance. Treatments that enhance without obvious signs of intervention are winning favour.

The report shows a growing appetite for results built through consistent rituals and layered treatments rather than quick fixes, benefiting providers who can offer comprehensive skin journeys.

Skin health is expanding beyond the face, with rising interest in scalp health, body rejuvenation and integrated approaches that consider hydration, hormones and overall internal‑external balance.

Peptides, exosomes and microbiome‑focused innovations are moving rapidly into the mainstream as consumers embrace longevity‑driven skin care.

The Beauty Health Company is home to flagship brand Hydrafacial.