Lash brand pledges to raise $20m for breast cancer

RevitaLash^® Cosmetics is marking its 20th anniversary with a major pledge to raise $20 million to advance breast cancer research and patient care. 

The campaign, ‘20 Years. $20 Million. One Mission,' builds on the brand's long-standing commitment to the cause, inspired by the late Gayle Brinkenhoff, whose breast cancer journey led Dr Michael Brinkenhoff, RevitaLash^® Founder and CEO, to create the original lash serum in 2006.

Dr Brinkenhoff comments:

"Our commitment to giving back reminds us that beauty can inspire hope and change lives. I'm incredibly proud of the impact we've made, and grateful for the opportunity to carry forward Gayle's legacy."

RevitaLash^® has already surpassed $13 million in donations through its Eternally Pink^® initiative. This year, the brand will launch its ‘20 Years of the Lash Shadow^™' campaign across digital platforms, social media and revitalash.com, celebrating two decades of innovation and impact.

Image: revitalash.co.uk

www.revitalash.co.uk