Phorest's benchmarking reports designed to accelerate salon growth

Software brand Phorest has introduced a new Benchmarking Reports function, designed to help accelerate business growth by delivering actionable, personalised insights into your salon's strengths and weaknesses.

The platform takes 10 key business metrics from your salon and benchmarks these against local, national and elite top-performing salons, enabling you to view your business in its market position, highlighting exactly where improvements can be made to drive sustainable growth. These metrics include client retention, rebooking rates, new and existing client statistics, retail-to-service ratio and average ticket values. 

Commenting on the launch of Phorest Benchmarking Reports, Luke Doolin, UK & Ireland Country Manager, says: 

“One of the most powerful outcomes we've seen from benchmarking is the shift in mindset it creates. Salon owners move from being reactive to proactive, replacing vague assumptions with precise, actionable insights. The confidence gained from understanding their salon's exact market position is transformative, and the results speak for themselves."

He adds:

"Benchmarking isn't about achieving perfection, it's about continuous improvement. It's about providing salons with clear, insightful comparisons, and practical next steps. At Phorest, we're committed to giving salon owners everything they need to grow with confidence, intention, and real, measurable results."