O&M develop new clean ammonia-free salon colour range

Australian hair brand Original & Mineral (O&M) has launched a new clean colour range to address the industry-wide problem of increasing chemical sensitivity without compromising on results in the salon. 

O&M's CØR.color range has been developed with a vegan formula that is clean from Ammonia, PPD and Resorcinol, replacing harsh chemicals with essential oils and active natural extracts and minerals including native Australian Lilly Pilly/, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum.

The CØR.color range utilises Molecular Blend Technology (MBT), which pre-links hair colour base and reflect pigments taking into consideration the specific molecular weight of each pigment. This process guarantees that all pigments are fully developed and oxidised during the colour process, whilst minimising the risk of scalp irritation. In addition, CØR.color delivers grey coverage up to level 9 without the need for Ammonia.

Original & Mineral CEO and founder Jose Bryce Smith established the brand after seeing the effects of  harsh salon chemicals on hairdressers as well as clients. Commenting on the launch of O&M CØR.color, Jose Bryce Smith says:

“I've always believed there should be a healthier choice when it comes to haircare. We were the first professional haircare brand to champion safe hair colouring technology before “clean” was a thing and I'm proud that O&M has pioneered the new normal in high performing salon hair colour.

"Our clean code extends to our haircare and styling products. We exclude Phthalates, sulphates, parabens, ammonia, propylene glycol, M.I.T and triclosan. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.”