• Hair

As Veganuary sweeps through January, more clients are looking to make thoughtful, sustainable choices—not just in their diets but in their beauty routines too. For professional hairdressers, this presents a unique opportunity to introduce clients to eco-conscious products that deliver exceptional results without compromising values. Enter OSMO X.POSED, a vegan and cruelty-free haircare range that's making waves in the industry.

At the heart of this collection is a commitment to sustainability and performance. Crafted with 97% naturally derived ingredients and housed in packaging made from 50% post-consumer recycled materials, OSMO X.POSED ensures you can offer premium results while minimising environmental impact. Even better, every product is fully recyclable, keeping plastic pollution out of landfills.

The range starts with the OSMO X.POSED Daily Shampoo (RRP: £11.70 for 400ml / £26.00 for 1000ml), a gentle yet invigorating cleanser infused with Basil, Thyme, and Mandarin. Perfect for everyday use, it leaves hair light, refreshed, and full of vitality—a great recommendation for clients seeking a balanced, natural start to their routine. Follow it up with the OSMO X.POSED Daily Conditioner (RRP: £11.70 for 400ml / £26.00 for 1000ml), which provides lightweight hydration and detangling without weighing the hair down. For best results, suggest leaving it on for a few minutes to lock in moisture and add softness.

For clients looking to combat dryness or damage, the OSMO X.POSED Treatment Mask (RRP: £11.70 for 250ml) is a game-changer. Enriched with the same Basil, Thyme, and Mandarin extracts, this deeply conditioning treatment enhances resilience and leaves hair silky smooth. You can even elevate the experience by wrapping the hair in a towel and applying gentle heat during the application process.

Styling solutions are another highlight of the range. The OSMO X.POSED Leave-In Treatment (RRP: £12.10 for 250ml) is perfect for addressing dry or damaged hair in need of repair. Formulated with Prickly Pear, Pomegranate Seed, and Neem Oil, this lightweight treatment restores lost moisture and leaves hair smooth and nourished. For those battling humidity and frizz, the OSMO X.POSED Anti-Humidity Spray (RRP: £12.10 for 250ml) creates a water-resistant shield, sealing in shine and protecting against the elements—a must-have in any client's styling routine.

Finally, the OSMO X.POSED Blow Dry Balm (RRP: £11.40 for 250ml) is the ultimate tool for creating polished styles. Infused with Bergamot, Mandarin, and Sandalwood, it not only strengthens hair but also adds volume, shine, and hold for salon-quality results at home.

By introducing the OSMO X.POSED range in your salon, you're offering your clients more than just a haircare solution, you're inviting them to join a movement that champions sustainability, performance, and care for the planet.