Fresha takes over Australian booking competitor

London-based salon booking app Fresha has acquired Australian competitor Bookwell.

The deal follows a recent $150 million Series C investment in Fresha led by private equity firm General Atlantic.

The acquisition of Bookwell adds to Fresha's extensive base of over 60,000 partner salons and spas across 120 countries spanning the United States, UK, Canada, Australia, New Zealand and Europe.

Launched in 2015 originally under the name Shedul, Fresha's subscription-free software enables online appointment bookings, processing of card payments and managing customer records, along with automations for marketing, staffing, product inventory and accounting.

Commenting on Bookwell's acquisition by Fresha, Matt Dyer, Founder and CEO of Bookwell, says:

"From my first meeting with William [Zeqiri], Fresha's founder and CEO, I believed in his vision, energy and passion. By helping beauty and wellness businesses grow sales with tools to facilitate online payments, self-service bookings, and automated marketing, Fresha provides the perfect opportunity to enhance Bookwell's offering. We are thrilled to be joining forces with Fresha, the global leader in the beauty and wellness industry."