Fresha launches appointment deposits features

Following customer demand, salon booking platform Fresha has launched a deposits features.

Fresha Deposits enables partner salons and spas to customise any deposit required to be paid in advance of appointments, and help to prevent the thousands of pounds lost within the industry through no shows. Should a client not attend an appointment, the deposit is retained by the salon to protect them from a loss of income.

Salons are free to customise the level of deposit and who is required to pay it, with advanced options to customise the amount depending on the service being booked.

Commenting on the new feature, Fresha co-founder Nick Miller says:

"Fresha has already processed over 250 million appointments, so reducing revenue loss from no-shows and late cancellations makes a huge difference to individual businesses, and the global industry. Deposits will revolutionise how our partners manage this issue, so we're delighted to make it available.”

The company has also revealed that beauty tycoon Huda Kattan has invested in the booking platform. 

Huda is founder of a multi-billion-dollar cosmetics brand Huda Beauty and chairwoman of HB Investments, with 50 million followers on Instagram. Commenting on her involvement with Fresha, Huda Kattan says:

“I've witnessed the positive impact Fresha has for beauty entrepreneurs first-hand. The company is a force for good in the rapidly expanding community of beauty professionals around the world. By making top business software accessible without any subscription fees, Fresha lets professionals focus on what they do best - offering great experiences for their customers.”