Booksy's new campaign spreads some love in Liverpool

Salon booking app Booksy has launched a huge outdoor marketing campaign with a city-by-city takeover and their first stop is Liverpool.

From 10th – 12th February, Booksy will host a range of activities in the city designed to matchmake customers with Liverpool's best salons, supporting local business and encouraging customers to ‘love themselves' this Valentine's Day.

The Booksy team will also be positioned in Liverpool city centre handing out goodies to passers-by, asking beauty related questions for the brand's social media channels, and finding out what locals love about their city. Consumers can get involved using the hashtag #BooksyLovesLiverpool with one lucky passer-by chosen at random to receive a gift voucher for a Liverpool salon.

In addition, the team will be going salon-to-salon to talk to business owners about the app and how it can help them spend less time focused on admin.

Running until the end of March, Booksy's outdoor marketing campaign will include hundreds of billboard sites, taking over the airwaves with radio ads, and sending out invite postcards to over 1,000 hair and beauty salons.

Commenting on the start of their latest marketing campaign, Vishal Khakhar, Booksy Head of Marketing, says: 

“We are extremely excited to kick-start our city-by-city takeover in Liverpool.

“The city has so much to offer, and we already have a fantastic selection of providers we work with there but are keen to get as many businesses as we can involved.

“The people who run and work in hair and beauty salons are true entrepreneurs and artists, and we are on a mission to support them and their craft, and in turn the local economy and High Street, which we believe is so important and the heart to any town or city. Plus, we want to have some fun whilst we do it!

“We are sure the people of Liverpool will embrace Booksy as a super-quick and easy way to book a self-care treat and truly ‘love themselves' this Valentine's Day.”

Booksy boasts over two million UK users and thousands of new sign-ups each month, and is available in UK and Ireland, USA, Poland, Spain, Brazil and Mexico. The app enables consumers to access hair, beauty and wellness treatments in their local area 24/7.

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