Leicester salon owner named Nine Yards' UK Brand Ambassador
Swedish hair brand Nine Yards has named Barrie Stephen as its first UK Brand Ambassador.
Barrie, who runs a successful salon group in Leicestershire, will be involved in new product development, marketing and sales strategy. He will also bring a creative direction to the brand, which offers a range of premium vegan hair care.
Commenting on his appointment as Brand Ambassador, Kristoffer Skott, co-founder of Nine Yards, says:
“We see Barrie as a pioneer in the industry. He is a big name in British salons and still right at the cutting edge after all these years of running a successful business. We see ourselves as disruptors in the market, bringing products direct to hairdressers and consumers that are sleek, effective and vegan. Barrie has always shaken up the industry right when it needed it, so this was a natural partnership.”
Barrie Stephen adds:
“I'm thrilled to be representing Nine Yards as their ambassador. Their product aligns with my values and principles - I always support brands that are sustainable, ethical and animal friendly so Nine Yards is a great fit for me. I find the style and performance of their products inspirational, as well as having a high-end, funky aesthetic that really resonates with me.
“Having worked with large manufacturers in the past, I have grown to believe that independent partnerships are more supportive of my team and my business. I am confident that this exciting brand will draw a new type of client to our salons, as well as offer the very best quality to our existing customers.”
Image: Laura Hadland / www.thirstmedia.co.uk