2025 Male Aesthetics Trends: Unlocking a Growing Market to Boost Your Bookings
2025 Male Aesthetics Trends: Unlocking a Growing Market to Boost Your
Bookings
As societal
perceptions of masculinity evolve, the male aesthetics market is experiencing
unprecedented growth. No longer a niche, men's interest in self-care and
grooming shapes the beauty industry, opening lucrative opportunities for
aesthetic professionals. The global male aesthetics market is projected to
surge by 31% by 2028, signalling a significant shift in consumer behaviour and
business potential.
This growing demand is
not merely anecdotal. In 2023, the non-invasive aesthetic treatments market
surpassed £49 billion, with a robust compound annual growth rate (CAGR) of
15.4% expected until 2030. Much of this expansion is driven by men seeking
non-invasive treatments like laser hair removal, body contouring, and
anti-ageing solutions. Similarly, Euromonitor reports that the male skincare
market is thriving, particularly in anti-ageing and general skincare, which saw
a 5% increase in 2023 alone. By 2028, the global men's beauty market is
forecasted to reach £91 billion, up from £63 billion in 2022.
Trending
Treatments for Men in 2025
Athletes,
professionals, and style-conscious men are increasingly drawn to aesthetic
services that complement their lifestyles and goals. Here's a closer look at
the treatments shaping this trend:
1. Pressotherapy for
Wellness and Recovery
Pressotherapy has
become a cornerstone in wellness and recovery protocols, targeting fluid
retention and promoting lymphatic drainage. Advanced systems like the Zemits PressMio enhance traditional
pressotherapy with infrared heat and EMS muscle toning, offering a dual-action
approach. Clients can relax while toning abs and accelerating metabolism,
making it a favourite among fitness enthusiasts.
2. High-Intensity
Magnetic Therapy for Muscle Definition
High-intensity
magnetic therapy is the go-to solution for men aiming to refine their physique
without gruelling workouts. Devices like the Zemits GioStim deliver up to 20,000 muscle contractions per
session, simulating an intense workout to boost muscle tone and stimulate
growth.
3. Cavitation and EndoRF
for Sculpting
Cavitation combined
with EndoRF technology, such as in the Zemits
Abigon Pro, targets stubborn fat deposits, sculpting areas like the abdomen
and flanks. This non-invasive method offers visible results, making it a
popular choice for men pursuing a more chiselled physique.
4. Anti-Ageing
Innovations
Men are embracing
anti-ageing treatments as part of their self-care routines. Laser therapies
like the Zemits Quidion rejuvenates
skin, addressing wrinkles, scars, and pigmentation without downtime.
Additionally, RF skin tightening and microcurrent therapy improve collagen
production, firm facial contours, and refine the skin's texture.
5. HydroDiamond Facials
Men's thicker,
oil-prone skin often benefits from deep-cleansing treatments. The HydroDiamond facial offers a
comprehensive protocol combining exfoliation, active serum infusion, and toning
in a single session. This efficient, results-driven approach delivers a
refreshed and polished appearance for busy lifestyles.
Potential
Profit of Aesthetic Treatments for Male
Body Contouring Revenue
A structured protocol
combining pressotherapy and high-intensity magnetic therapy offers a lucrative
revenue stream:
●
Pressotherapy: £90 per session
●
HI-MS Therapy: £75 per session
●
A 10-session pressotherapy and
5-session HI-MS course total £1,275 per client. With just four clients monthly,
this can generate £5,100 in revenue.
By integrating
cavitation and EndoRF treatments, which average £250 per session for
comprehensive areas, monthly earnings can soar to £6,400 with only four clients
on a tailored plan.
Laser Treatments for
Steady Income
Laser hair removal and
rejuvenation services present even more significant earning potential. At an
average of £200 per session, serving six clients daily over 22 working days
yields:
●
Daily Income: £1,200
●
Monthly Income: £26,400
●
Annual Income: £316,800
Facials with
Multifunctional Devices
Using versatile
devices like the Zemits Verstand HD,
offering HydroDiamond, RF tightening, and cryotherapy, practitioners can charge
£245 per three-step session. 20 treatments monthly translates to £58,800
annually, combining high-quality care with excellent financial returns.
Strategies
to Attract Male Clients
Men often prioritise practicality overindulgence.
Position treatments as essential self-care that delivers results without
downtime. For example, highlight the time-saving benefits of HydroDiamond
facials or the muscle-enhancing effects of magnetic therapy.
Use concise, result-focused language in promotions. Instead of elaborate
descriptions, emphasise outcomes like “visible muscle definition in one
session” or “refreshed skin in under an hour.”
Before-and-after images on platforms like Instagram build trust. Highlight
transformations in skin texture, body contouring, or laser treatments to
resonate with men seeking tangible results.
Partnering with barbershops or fitness centres can extend your reach. Offer
exclusive discounts for first-time clients or bundled services, creating
synergies between grooming and aesthetics.
To retain male clients, create an
inviting and professional atmosphere by designing your salon with neutral,
minimalist interiors welcoming all genders. Offer discreet treatment spaces to
ensure privacy during body and facial services, and train your staff to
communicate clearly and respectfully, helping clients feel valued and at ease.
Additionally, it caters to men's busy schedules by providing flexible
appointments and delivering efficient, time-conscious service.
The rise in male
aesthetics is not just a trend but a transformative shift in the beauty
industry. By tailoring treatments, marketing, and salon environments to meet
the needs of this growing demographic, aesthetic professionals can unlock new
revenue streams and position their businesses for sustained success.
2025 is shaping up to
be a landmark year for male grooming. Are you ready to seize the opportunity?
