'Understated cool' hair for TommyxGigi Milan show

Modern Athleticism was the theme for understated cool hair at Tommy Hilfiger's Spring 2018 runway show at Milan Fashion Week, created by ghd Ambassador Eugene Souleiman.

For the final TommyxGigi show – a collaboration with Gigi Hadid – Eugene created a look that embodied the ‘Tommy Girl', fusing American heritage with modern athleticism.

He explains:

“This is a very modern hairstyle, it's been done with haste but still appears styled but natural. It's a beautiful look, with, lots of texture. It encompasses the Tommy lifestyle, young, fun and free but with a bit of an edge. It's about having an idea and tailoring the concept of the idea to suit the individual and her natural hairstyle, embracing their individuality and making them feel sexy.”

The first step in creating this look was to comb the hair to reveal a flattering centre parting; each side was then spritzed with a light mist of EIMI Ocean Spritz to add texture, and restyled using EIMI Sugar Lift.

Next Eugene rolled the hair into two soft buns (each side of the head) and diffused for a couple of minutes using the ghd air hairdryer. Hair was then left to cool for a couple of seconds before being unravelled. EIMI Dry ME was then added to the roots and styled with hands to let air into it and give it a rawer, more voluminous texture that was natural yet un-styled at the same time.

To enhance movement the ghd curve soft curl tong was used on random sections of the hair.

Eugene adds:

“What we're doing is something quite different, to get a looser, more natural feeling to the hair were using the ghd curve soft curl tong, wrapping hair around it and as we're taking the hair away we're stretching it so that it's more of an 'S” curl, less opulent, more understated. It's more of a modern style, you're still adding a bit of structure to the hair but it's more relaxed.”

To finish the look, Eugene added micro braids to random sections of the hair and gently  clamped along the braid with the ghd gold to create a lightly crimped, dual texture.