Shiseido launch voice-activated beauty tips

Japanese skincare company Shiseido have introduced an innovative voice service providing beauty advice through Amazon's Echo cloud-based voice service by partnering with Classmethod, Inc.

Shiseido skill delivers guidance via Amazon's Alexa voice service ranging from weather-tuned beauty tips to coverage methods for various skin concerns; all the user has to do is speak to her Echo device hands-free, saying “Alexa, start Shiseido”, particularly useful for make-up application were both hands are required.

At present, Shiseido skill provides a beauty weather forecast, with information based on the user's weather, maximum temperature, probability of rain etc, and offers appropriate beauty advice or warnings based on the weather conditions, such as dry skin, UV rays, stickiness, or chilliness.

In addition, Alexa offers base make-up techniques to cover skin concerns voiced by the user. Currently, tips for 10 skin concerns are available: dryness, dark spots/freckles, pores, wrinkles, laugh lines, sagging, dullness, dark circles, redness, and acne.

Going forward, as other Alexa-friendly devices besides Echo are expected to appear, Shiseido skill will be constantly improved to provide even more efficient and convenient service to consumers for a more personalised make-up experience.

Shiseido skill is currently only available in Japan.