Is your client getting the hair style they really want?
According to a new survey, over two thirds (67%) of clients leave salons with the wrong hairstyle because they aren't able to easily communicate which style they want.
The research, conducted by Salon Promotions surveyed 1,000 people and showed that 56% admitted to choosing hairstyles or treatments that are easier to pronounce rather that what they actually want. The top offenders are Balayage (73%), Tousled (62%), Efassor (47%) and Keratin (35%).
Over half of those who struggle to pronounce Balayage believe it's pronounced as “Bah-lay-ahj” and one in three (36%) believe Tousled should be pronounced as “Too-seld”.
“With new trends emerging every week, and some not the easiest to spell let alone say, it's hard to remember what you're asking for when speaking with the experts at your consultation and it's not uncommon for clients to get flustered.
“As stylists, we're here to help clients get the exact look they want and have plenty of experience which means we've heard enough mispronunciations to know what someone is after. If they're wanting extra reassurance that they'll leave the salon with their exact vision, perhaps suggest bringing a photo or magazine clipping to their consultation that you and your client can chat through.”
