REN collaborates for plastic-free beaches

British skincare brand REN is collaborating with the Surfrider Foundation, a non-profit organisation dedicated to the protection and enjoyment of the ocean, waves and beaches, in a new initiative ahead of Earth Day 2018 (22nd April).

The initiative will see the two organisations work together to help protect clean water and plastic-free beaches. The collaboration is the first step in REN's multi-year commitment to become Zero Waste by 2021, and the first action in their Clean to Skin, Clean to Planet platform which it is hoped will galvanise consumers as well as REN Clean Skincare's retail partners and associates to participate in more than 300 Surfrider Foundation beach clean-ups throughout the U.S. and U.K. Additional clean-ups throughout Europe and Australia and other joint activities are planned to follow.

Arnaud Meysselle, Chief Executive Officer at REN Clean Skincare explains:

“Since REN Clean Skincare launched in East London in 2000, we have embraced our role as beauty industry activists and have never stopped looking for ways to improve the efficacy of our clean skincare products and to reduce the environmental impact of our brand.

“Our passion for the health of the planet and our fearless approach to innovation empowered us to take the next important step for our company – extending our Clean to Skin mission to include Clean to Planet. The first efforts in support of our new mission will enable REN Clean Skincare's employees and partners to work alongside the Surfrider Foundation to help protect the ocean, waves and beaches.”

Dr Chad Nelsen, CEO of the Surfrider Foundation adds:

“We're pleased to work in partnership with REN Clean Skincare to help reduce plastic pollution and protect our ocean and coasts for the future. With its environmental commitment, REN Clean Skincare is helping to support the protection of clean water and healthy beaches.”