Murad launches EyesUp campaign
Skin care brand Murad has launched its EyesUp campaign, an initiative designed to educate people around the world about the danger of digital-only relationships and the power of real-life human connection.
Murad is encouraging people around the world to put down their digital device and pledge to go EyesUp; the campaign is designed to educate consumers about the issue of the stress of modern living with the simple ask of putting your device down to take the time to physically look up and connect with the world.
Dr Howard Murad says:
“As a dermatologist, I believe that healthy skin is a direct reflection of how you live your life. But today, nearly all of us are living in an increasingly stressful, always-on environment. The irony of technological advancement is that we are more digitally connected than ever before, yet less connected to one another in meaningful ways. This has profound implications for our skin, health, and ultimately happiness.”
The campaign launched with an educational video and content hub to educate people about digital dependence and social isolation, and taking the EyesUp pledge.
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