Men key market for skincare supplements

New research suggests that men are more likely to take ingestible skincare products than women, according to research by Lycored.

Key findings from a study of consumers in the UK and France who had purchased a skincare product in the last 12 months, indicated that three quarters (74%) of men said the idea of taking a supplement for skin health or beauty was normal, compared to 58% of women.

One possible explanation for this is that men are less willing than women to spend time applying topical products, say the carotenoid specialists. Thirty-seven per cent of the men surveyed said they want to spend less time on their skincare regimens, compared to 28% of women.

Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored, says:

“Men have long been growing in importance as consumers of skincare, and our research shows this applies to ingestible products just as much as topical. The potential of the male beauty from within market is huge.”

The survey also found that men are no less likely than women to pay for quality products, with 26% in both groups spending more than £20 a month on skincare.