Lashify names new brand ambassador
Lashify has appointed celebrity make-up artist Ernesto Casillas as its newest brand ambassador, bringing his red-carpet and editorial experience to the lash extension brand.
A two-time Emmy Award-winning artist, Ernesto Casillas is known for creating camera-ready beauty looks for clients including Zendaya and Jennifer Lopez. Before becoming a make-up artist, he worked as a photographer, developing an understanding of colour theory, lighting and composition that continues to influence his approach.
Through the partnership, Ernesto Casillas will create exclusive content and educational tutorials for Lashify. The collaboration will also introduce an “Ernesto Edit” on Lashify.com, featuring his selected Gossamer styles, signature lash maps and application essentials.
The artist has previously incorporated the brand's lightweight Gossamer lashes into editorial and red-carpet work. Lashify's patented system enables lashes to be applied beneath the natural lash line, allowing artists to create customised, flexible designs.
The partnership is rolling out across Lashify's digital platforms and Ernesto Casillas' social media channels. Planned content includes his signature lash maps, professional tips intended to support extended wear and step-by-step guides to recreating red-carpet-inspired looks at home.
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