RevitaLash Cosmetics brings UK operations in-house

RevitaLash Cosmetics has announced it will bring its UK operations in-house, marking a strategic move to accelerate growth across retail, professional and direct-to-consumer channels.

The ophthalmologist-developed brand said establishing a direct presence reflects its long-term commitment to the UK market. By moving operations closer to its customer base, the company aims to strengthen relationships with existing stockists, expand its salon and clinic network and engage more directly with consumers.

The transition is designed to enhance responsiveness to local market trends and enable more direct investment in the UK. RevitaLash Cosmetics also plans to build brand visibility and create new strategic opportunities, while maintaining a high level of service for partners and customers.

As part of the change, Harpar Grace International (HGI), which previously represented RevitaLash Cosmetics in the UK, will continue as exclusive distributor for the Republic of Ireland.

Lori Jacobus, President and Global CMO, said the brand sees “massive, untapped potential” in the UK market and highlighted the benefits of operating locally, including closer collaboration with partners and faster market response.

The move will coincide with July launch of an upgrade to the brand's lash serum formulas, now featuring time-release technology through ingredient encapsulation. RevitaLash Cosmetics said it will be the first ophthalmologist-led lash serum brand to offer this innovation, designed to support ingredient absorption.

The operational change takes effect from 1st July 2026, with support in place to ensure a smooth transition for customers and partners.