• Hair
• Industry

Dyson has announced Larry King, salon owner and session stylist, as the newest member of their global ambassador team for the Personal Care category.

Larry King in South Kensington harnesses some of the industry’s top colourists and stylists and was one of the first salons in the world to be equipped with the Dyson Supersonic™ hair dryer.

The Dyson Supersonic™ hair dryer uses a fast but focused airflow, is engineered for balance in the hand and intelligently controls the temperature to help protect hair from extreme heat damage.

Larry says:

“The Dyson Supersonic™ hair dryer is a total salon game changer. Not only can I now hear my clients because the machine is so quiet but the fact that their hair is protected from heat damage in the salon and at home, is what makes it the best tool for me.”

Dyson – best known for their range of revolutionary vacuum cleaners – has invested £50 million in the development of the Dyson Supersonic™ hair dryer, including the creation of a state-of-the-art laboratory where Dyson engineers investigate the science of hair. Here, they study hair from root to tip, understanding how it reacts to stresses, how to keep it healthy and how to style it.

The Dyson Supersonic™ hair dryer has been tested on different hair types and test rigs, which mechanically simulate different hair drying techniques. To date, over 1,010 miles of real human hair have been used in testing.

“Hair dryers can be heavy, inefficient and make a racket,” comments Dyson founder, James Dyson. “By looking at them further we realised that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems.”