ishga & Cutitronics partner to support spa services

Hebridean skincare brand ishga has announced a partnership with Glasgow-based beauty tech company, Cutitronics with the aim of supporting spas and consumers across the UK.

Cutitronics' Cutitron^® technology will be trailed in spas to enhance the consumer experience and support spas in increasing the effectiveness of their skincare treatments. Cutitron^® technology analyses clients' skin in real time, drawing on a wide range of external factors including weather conditions and location to recommend and dispense the precise amount of the correct product to suit that consumer, according to their unique skin care needs on that particular day. 

The partnership has been made possible thanks to a funding grant from Highlands and Islands Enterprise.

Commenting on the collaboration between ishga and Cutitronics, ishga Director, Leon Trayling, says: 

“The last 12 months have clearly shown the need for businesses to learn from and adapt to customer behaviour. By working with Cutitronics to explore innovative solutions to the problems facing all spas, ishga is positioning itself firmly at the leading edge of the industry. We aim to demonstrate transparency in just what our products can achieve for customers and provide an adaptable omnichannel approach to treatment delivery. 

“Spas are perfectly positioned to combine digital technology with personal touch to deliver a truly bespoke experience to consumers. Our partnership with Cutitronics is an important step in this direction and ishga is excited to be leading the way.”

Wilma McDaniel, Commercial Director at Cutitronics, adds: 

“Cutitronics chose to work with ishga for two reasons: its exceptional people and its exceptional products. Right from our early discussions with ishga, it was clear that the combination of ishga formulations and Cutitron^® technologies could deliver a 21st century skincare solution that brings fantastic results to consumers and therapists, while supporting the ambitious plans of both Cutitronics and ishga.

“Our vision is for Cutritronics' suite of technologies to be strategically white labelled to leading skincare brands, starting today with ishga, adapting and tailoring the devices to suit the specific brand. 

“Within spas, our technology will be integrated into the entire client experience, empowering the therapist by streamlining the appointment process and offering them objective, data-driven insights on their client's unique skincare requirements. In turn, spa users will be able to extend the experience beyond the appointment itself, taking home the ishga formulations that they have tried and loved during their treatments and, with continued support from their consultant, begin to see their desired skincare results at home.”