• Industry

Beauty box subscription service Glossybox has been acquired by The Hut Group (THG), one of the world’s largest online health and beauty retailers and brand owners.

Founded in Berlin in 2011, Glossybox is one of Europe’s number one provider of beauty box subscription services. Operating in ten core markets, with offices in the UK, Germany, France, Sweden and the USA, its model is such that customers subscribe to a box of beauty products on either a rolling monthly or fixed term basis.

The acquisition represents a strategic move for THG as it looks to extend further its international reach. THG has built the foundations and infrastructure in subscriptions to accommodate the scope of Glossybox, with its propriety e-commerce technology platform already underpinning the successful subscription models of its lookfantastic, Beauty Box, MyGeekBox and PopInABox brands.

Matthew Moulding, Founder and Chief Executive Officer of The Hut Group, said: “This is another significant investment for The Hut Group. In Glossybox, we have acquired a great brand, with a solid and engaged customer base that, once powered through our platform and marketing infrastructure, should be capable of further significant growth.

“At THG we have a relentless focus on both Technology and Beauty.  With our world-class proprietary ecommerce platform, we are confident we will continue to deliver strong growth and extend our global reach.”

Caren Genthner-Kappesz, CEO of Glossybox adds: “I am very excited about this acquisition. It was extremely important to us to find the right buyer for our brand; one that complements us and can use its retail know-how and technological capabilities to accelerate and strengthen Glossybox further in its journey of being a global industry-leading brand and a well trusted beauty advisor for our engaged subscribers.

“I am very proud of the team and everything that we have achieved to date with Glossybox. I am confident that, in The Hut Group, we have found the right strategic partner to drive our business forward. It’s a truly exciting time for the future of Glossybox.”