Entity redesign gel & lacquer bottles

Nail experts Entity have relaunched their Color Couture Soak-Off Gel Polish and Extended Wear Hybrid Gel-Lacquer in new packaging, with the aim of encouraging display merchandising within salons.

The new bottles, which follow similar design for gel and lacquer, now includes new caps and brushes. They also display the products' true colours, making it easier for clients to choose colour as well as ensuring salons and nail pros can be confident nails will cure or dry to their clients' colours of choice.

Many of the brand's colours are now also available in both gel and lacquer finishes. Entity Color Couture Soak-Off Gel Polish is a three-step hybrid system, offering gel with smoother application, better curing and longer wear. The Entity Extended Wear Hybrid Gel-Lacquer has been designed to deliver high quality coverage and a streak-free gel-like finish, without the need for curing under a UV or LED light.

In addition, the brand has launched the Entity PRO LED lamp for use with their Color Couture Soak-Off Gel Polish and other gel products. The lamp features an innovative Gentle Cure™ feature which builds LED power over a 60-second period to help fight heat spikes for sensitive clients.

The new lamp has a motion sensor to save on energy, LED eyeshield, and diamond reflectors for ultimate efficiency. It comes with a sanitisable, magnetic tray and has an acetone-resistant finish.

Entity products are available in the UK from The Creative Beauty Group.