• Skin

YourGoodSkin™, a skincare range scientifically developed to help prevent skin problems before they occur, is launching exclusively through Boots in the UK and Ireland.

The range has been co-created with scientists and dermatologists along with a community of thousands of women. Its hero product is Balancing Skin Concentrate, clinically proven to deliver visibly healthier skin in five ways: an improvement in skin texture, tone, radiance, oiliness and hydration. Key ingredients include a unique multi-action antioxidant complex of Green tea, Vitamin C, Vitamin E and lipochroman known to help fight oxidative stress. Japanese Lily Turf root extract helps to visibly improve the appearance of skin’s condition, whilst Sphinganine, a naturally occurring oil that is bio-identical to lipids found in the skin, helps to combat skin oiliness.

Dr Mike Bell, Skincare Scientific Expert, Walgreens Boots Alliance, who led the development of YourGoodSkin, explains the concept behind the product range, saying:

“Our research shows that women want consistently healthy-looking skin, but achieving this can be difficult when everyday life factors such as pollution, temperature, hormones, stress or tiredness can cause the skin to become unbalanced. Our solution was to develop the ultimate skincare hack: a range of products to deliver visibly healthier skin in just 28 days.”

“We are excited to launch YourGoodSkin, the first skin care line co-created with scientists, leading dermatologists and a community of thousands of women who tested, input on and validated the product,” says Lyle Tick, Managing Director of Boots Retail USA.

“In development for over five years, this range satisfies an untapped need in our brand portfolio and in the market by providing a scientifically proven solution for the healthy skin seeker at an affordable price.”

“This is the first time we’ve co-developed a brand with a community and are leveraging a community as part of marketing a brand,” adds Kristof Neirynck, vice president and global brand director of skincare for Walgreens Boots Alliance.

The brand is also launching a collection of 22 additional products including a variety of cleanser options to targeted treatments such as acne prevention. The range is accompanied by an online community forum offering expert advice, shared experiences and support.