Alexa Chung named L'Oreal spokesperson
British model and fashion designer Alexa Chung has been named as International Spokesperson for 2018 for L’Oreal Professional.
Alexa will front campaigns for the brand’s Colour Me French Parisian Nudes collection of 75 salon-only hair colours, which deliver a subtler version of the ombré hair trend, and L’Oreal Professional Pro Fiber hair repair collection, which is set to be relaunched.
Commenting on the appointment, Marion Brunet, International General Manager at L’Oréal Professional, said:
“Alexa Chung truly embodies some of L’Oréal Professionnel’s core values. She is a true trendsetter, always at the forefront of trends. She is passionate about fashion. She believes in the added value of professional hair artistry. And her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, impertinent and free. In 2018, she will represent two key launches for the brand, both in haircare and haircolor .”
L’Oreal Professional previously worked backstage with Alexa last year during her first two runway shows for her AlexaChung clothing line at London and Paris Fashion Weeks.
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