Your chance to find your Hero beauty products

Have you always wanted to have your say on how beauty products are formulated and how they can be improved? Well, The Hero Project® is a new British beauty concept that uses people power to decide what products they develop.

The Hero Project® puts consumers at the centre of the R&D process, with new skincare products created following customer reviews. Known as Sidekicks, consumers suggest how products can be improved for The Hero Project® team getting to work to create the products that Sidekicks want.

The brand has launched with five Hero products, all of which are completely vegan and vegetarian friendly yet still use cutting-edge scientifically-proven ingredients to deliver visible results.

This powerful vitamin C serum features 30% ethylated L-Ascorbic Acid, one of the highest amounts in a product available on the market. Improving the appearance of existing fine lines and wrinkles immediately, this serum also protects against later damage.

This make-up remover cleanses skin of the even the toughest of cosmetics. Enhanced with

high molecular weight Hyaluronic acid, Panthenol and Glycerine leave skin happy and hydrated, whilst Chamomile and Cornflower nourish the eye and lash area.

This dry-touch oil leaves skin with an instant radiant glow, and features 10 scented natural essential oils blends and vitamin C. The product features innovative Last Drop Technology so that every drop of the product works to its full effect.

This moisturiser features multiple types of Hyaluronic acid to help dehydrated skin and maximise its effects. Hyasoft® penetrates the skin at different levels plumping from within.

Hide skin imperfections with this skin perfector which features Dual Diffusion Technology™ to

fill in fine lines and wrinkles whilst concealing pores and spots. Skin stays hydrated thanks to the formulation's natural Glycerine.

The Hero Project® products are available in the UK online.