UK launch for Missguided beauty range

Online fashion retailer Missguided has launched its first beauty range, developed by Per-Scent.

There are 148 vegan and cruelty-free range of products in the Missguided range including Meet Your Match Demi-Matte Foundation available in 25 diverse shades, alongside brow products, mascara, and long-lasting lip colour in matt and high shine finish. Trend products such as the Frecks Appeal Freckle Pen, Multi-Use Dew Gloss and Hi-Lit Liquid Highlighter are also included.

Manchester-based Per-Scent also previously developed Missguided's fragrance range. Commenting on the launch of the Missguided beauty collection, Vipul Vadera, CEO of Per-Scent, says:

“We are thrilled to launch Missguided Beauty and to continue to develop our successful partnership with the brand.”