The PHAB Standard announces rebrand

The PHAB Standard, which enables professionals in the UK and Ireland to promote their skills to colleagues and clients, is rebranding as The PHAB Service Stars.

Salon professionals in the hair and beauty sectors can apply online for a PHAB Service Star by providing key performance results and customer testimonials along with a manager's support. If they perform at a higher level than industry average and pass the verification processes, they gain a PHAB Service Star, renewed annually, with a certificate, personalised window decal and social media graphics pack.

The PHAB Standard / PHAB Service Stars were founded by industry business trainer, Nergish Wadia-Austin, who has put together an advisory board to help guide and protect the PHAB Service Stars' quality and mission.

Nergish Wadia-Austin comments on the PHAB - Performance in Hair and Beauty (pronounced fab) - Service Stars:

“This industry of ours has exceptional service providers within it. I have always believed that if we, as an industry recognise and reward exceptional service providers and find some way to drive business to their doors, then only will we raise standards of service and performance within it. When business is plentiful, mediocrity doesn't really damage a business in the short term. Post-COVID-19, mediocrity in quality of product or service will sink a business quickly. More and more, people choose to spend their hard-earned money selectively. Now nothing short of exceptional will do! PHAB Service Stars are designed to highlight those professionals who go the extra mile, who ask the right questions, who listen to and solve their customer's needs and thereby create long-term loyalty. We must reward that behaviour!”