Salon System refreshes lash extension line
Professional beauty brand Salon System has relaunched its lash extension range with a day of education and an evening showcase.
Following extensive research with lash professionals, Salon System's refreshed lash extension range features simplified classification, new lashes added to the core range and new pastel pink recyclable packaging.
The brand's Strip Lashes classification includes four categories: 3/4, Natural, Intense and Volume. The Individual Lashes classification comprises new Luxe3DShort and Medium Individual Lashes, along with the existing Short, Medium, Long, Intense Short, Intense Medium, BulbFree Short, Bulb Free Medium and BulbFree Long products.
During the education day, a select number of lash experts were invited to a Masterclass session with Salon System lash educators, Ruth Atkins and Lisa Stone, where they applied the new lash extensions in a range of techniques. Guests were also invited to network, sharing business and treatment tips.
In the evening, industry experts, retail buyers, members of the press and makeup artists attended to see the launch presentation, enjoy cocktails and try the lashes for themselves.
Commenting on the event, Kathy Holroyd, Marketing Director at
Salon System, says:
“This day was about showcasing our new look lash category and keeping the professional at heart with everything we do. Combining a more intimate Masterclass enabled us to spend time with our customers to hear first-hand about their treatments and business focuses, whilst the evening was an opportunity to network more informally whilst still listening to our customer expectations and needs.
"The day was a great success and a lovely balance of education, networking, brand building and relationship making.”
Salon System
