Safety in Beauty campaigns to PM


Safety in Beauty has taken its campaign to Downing Street, as founder Antonia Mariconda, along with Dr Selena Langdon representing Keep Medical Aesthetics Medical (KMAM), met Prime Minister Theresa May to deliver details of a new report concerning the medical interventions industry.

The report calls for regulation to be implemented on a mandatory basis, and sets out five main areas of concerns:

  • Regulation to be implemented for all non-medical professionals carrying out invasive aesthetic procedures.
  • Regulation to be implemented for the distribution and dispensing of prescription based aesthetic medical devices and products.
  • Mandatory insurance cover for all professionals working within the UK, carrying out cosmetic surgery and medical aesthetic cosmetic procedures. 
  • Mandatory regulation for all training and educational organisations teaching in the subject area of aesthetic procedures and interventions.
  • Regulation to be implemented for appropriate patient selection and psychological screening.  

The report also included photographs of several botched procedures carried out by badly trained and inexperienced practitioners. 

Theresa May listened to the representatives voice their concerns over the lack of action following the publication of the Keogh Report in 2013, and was presented with a letter written by Dr Dan Dhunna on behalf of BAAND (The British Association of Aesthetic Nurses, Dentists, and Doctors).


The Prime Minister stated:

“This will be passed to the Department of Health for investigation.”

Dr. Selena Langdon says:

“I am pleased that I have had the opportunity to put my concerns and frustrations for public safety directly to the Prime Minister, and I feel that this direct meeting has allowed me to represent some of the frustrations both my medical aesthetic colleagues and I have faced for years at the lack of regard for proper training, education and regulation”

Antonia Mariconda adds:

“I am delighted that The Safety in Beauty Campaign is the first and only campaign of its kind in the UK to have been given the opportunity to directly present to the Prime Minister, a vast array of complaints and cases received. Our primary goal was to give the public a representative voice in demonstrating how the industry has become a cash lucrative wild west enticing thousands of unqualified and poorly trained cosmetic cowboys to enter the arena; our concern and major priority is public safety, and the potential for serious risks and complications is now at crisis point."