RevitaLash share founder’s moving story at discovery day
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Hosted by Lori Jacobus, RevitaLash Cosmetics' President and Global CMO, the event gave the brand the opportunity to share the moving story of the creation of the original RevitaLash serum and future plans for the brand's lash, brow and volumising hair products.
Addressing attendees, Lori Jacobus explained how Revitalash Cosmetics was founded almost 18 years ago by Dr Michael Brinkenhoff and his wife, Gail Brinkenhoff, after she was diagnosed with an aggressive form of breast cancer. Dr Brinkenhoff, an Ophthalmologist, formulated a serum that helped Gail's lashes look and feel healthier whilst she underwent treatment.
“The emotional impact of losing your beauty assets is tremendously traumatic for the women who deal with this disease,” Lori emphasised.
Gail underwent breast cancer treatment for more than 25 years until she sadly passed away in 2013.
With RevitaLash Cosmetics still a family company, the brand continues to support breast cancer patients in Gail's name through their Eternally Pink initiative.
We look forward to sharing exciting developments for RevitaLash Cosmetics over the coming months, available now in the UK through Harpar Grace International.
Harpar Grace International