Olaplex uses bond-building technology to launch lash serum
Prestige hair care brand Olaplex, renowned for its bond-building hair products, is using its knowledge to launch a new lash building serum that promises to address lash length, volume and density, loss and shedding, dry and brittle lashes, and lack of natural lift and curl.
Olaplex Lashbond™ Building Serum is formulated with the brand's new Peptide Complex Technology to support the appearance of longer, fuller, denser lashes. In addition, Olaplex Bond Building Technology™ supports the skin barrier, whilst Hyaluronic Acid reduces the appearance of dry, brittle lashes.
In a consumer perception study of Olaplex Lashbond™ Building Serum, users reported more conditioned and healthier looking lashes in just two weeks, and the appearance of longer, fuller lashes in four weeks.
Ophthalmologist tested, the lash serum is applied in a sweep across the lash line twice daily.