OSMO rebrands to celebrate 25 years
British professional hair care brand OSMO is marking its 25th anniversary with a dynamic rebrand.
Launched in 2000 with just two products, Aqua Wax and Aqua Wax Hard, OSMO has since developed a comprehensive portfolio of over 100 styling, care and colour solutions. The brand is now available in more than 60 countries worldwide.
The relaunch features a sleek new look with a modern, unisex colour palette designed for inclusivity and contemporary appeal. Packaging, made of soft-touch material, features an embossed flip-top cap for ease of use.
In addition, the product range has been refined with clearer segmentation for styling, care, colour and toning for easier navigation for both professionals and consumers, into Style & Finish, Care, Toning, Prescriptives and Colour.
“OSMO has always been about fearless self-expression and empowering hair professionals with high-performance, innovative products,” said OSMO Senior Brand Manager, Sinéad McLaughlin, “with this relaunch, we are reaffirming our commitment to quality, affordability, and creativity – ensuring that stylists, barbers and consumers alike have access to the very best in professional haircare.”
Renowned for the quality of its professional training, OSMO has also recently strengthened its education team with the addition of Carol Ritchie. With 45 years' experience, Carol, of Portsmouth, brings a wealth of knowledge, passion and creativity to the OSMO team, which she looks forward to sharing with stylists nationwide.
Commenting, Sinéad McLaughlin says:
“Carol's vast experience within our industry is second to none and we're very excited to share her expertise with the OSMO community. With such a strong educational background, we know that Carol will be inspiring and exciting our customers with her knowledge and skills.”
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