New beauty community for 40+ women launches

A new blog-comm-shop concept dedicated to helping women over 40 feel beauty confident in a friendly space has launched. The Beauty Agenteurs features a beauty community for the over 40s along with an e-commerce space.

The Beauty Agenteurs has been founded by former Debenhams Senior Beauty Editor, Sarah Sian, who wanted to create a fun, kind and friendly online space for fortysomething women who may be feeling invisible.

The Beauty Agenteurs' free beauty community enables members to interact with fellow beauty lovers, sharing insider beauty tips, tricks and advice, and making peer-to-peer product recommendations. The website also features interviews with inspirational and influential women, competitions and giveaways, and 1-2-1 skincare consultations.

In addition, The Beauty Agenteurs' well-being/selfcare shop, developed during lockdown, operates as a marketplace for independent beauty brands. Brands featured include Gaylia Kristensen skincare, Phytomone, Holy Grail Beauty, Liquilift, 72 hair, ASALI, and Woodham Blooms candles.