Meet Natalia – Dermalogica’s first virtual human
Professional skincare experts Dermalogica are set to revolutionise their education capabilities with the introduction of a virtual human which can be used to train skincare professionals on the science behind skin.
In creating Natalia, the brand has drawn upon photorealistic metahuman technology used in the gaming industry. This unique form of digital human technology enables educators to simulate skin conditions such as ageing, dehydration and sensitivity, helping students to understand how the skin responds to natural and environmental triggers.
The virtual reality model will be used in videos and VR simulations accessible to users via Dermalogica's internal channels, progressing from the need for real-life case studies and before-and-after comparisons.
For example, during the launch of Dermalogica's Awaken Peptide Eye Gel, Natalia was used to demonstrate how the skin and muscle surrounding the eye area can be weakened over time, with viewers able to see how the fat supporting the eye area migrates into the lower lid, resulting in undereye puffiness that contributes to the appearance of fine lines and wrinkles.
The brand plan to introduce new ways to use virtual human technology throughout 2022, to help educate professional skin therapists and consumers across multiple channels.
Commenting on the launch of Natalia and how she will benefit Dermalogica's educational resources, Aurelian Lis, the brand's Global CEO, says:
“We can now use metaverse technology to train millions of consumers and hundreds of thousands of therapists about changing skin conditions… As the leader in professional skincare education, training over 100,000 skin therapists per year, it's cool to visually show skin changes and aesthetic treatment techniques in a way previously unimaginable.”
Dermalogica
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