London beauty brand sells charity face masks

Beauty brand Conscious House London has turned to making face masks during the COVID-19 outbreak whilst at the same time raising funds for a charity in Madagascar. 

Brand founders Rebecca Dallimore and Nicolle Barreiros are producing cotton facemasks available to their customers online. For every mask sold, £1 is donated directly to the Masks for Madagascar campaign through charity SEED Madagascar. Rebecca Dallimore explains:

“Now more than ever, Madagascar, noted by the World Bank as the poorest country in the World, needs our help. Because, just as some measures are beginning to ease here, coronavirus is just at the start of its terrible journey in Africa. On the island of Madagascar, there are few health services, many people's immune systems are already compromised, mortality rates are among the worst in the World and communication systems, to tell people about the virus and how to avoid it, are poor. It is predicted as much as 10% of the population may die from the virus.

“As a company we already give a percentage of our profits to SEED Madagascar, but in these unprecedented times we wanted to do something extra to help. So we started producing cotton face masks for our customers, with £1 from each sale going directly to a campaign called Masks for Madagascar, which is embarking on a mask-making mission to provide key workers, vulnerable people and charity staff with cloth masks to help prevent the spread, of coronavirus in Madagascar, as much as possible.”

Another way to support the initiative is to buy a mask for someone in Madagascar by donating a £1 through the Conscious House London site, which covers the materials and labour costs, at 2.5x the minimum wage, along with the distribution costs of a single mask.