Living Proof announces first Brand Ambassador

Errol Douglas MBE has been named as the first UK Brand Ambassador for luxury haircare brand Living Proof.

Errol has joined Living Proof in a consumer-focussed partnership in the role of Pro Hair Expert and Textured Hair Specialist, with a remit including PR, social media and retailer support plus event hosting. 

In addition, an edit of Living Proof retail products, including the brand's new Curl range, will be used and available to purchase from the Errol Douglas salon in Belgravia, London.

Synonymous with innovation and creativity, Errol Douglas MBE is one of the most respected hairdressers of his generation, having won dozens of coveted awards and receiving an MBE for services to British hairdressing. He has also been awarded Patron of Honour by The Fellowship for British Hairdressing.

Commenting on his new role as Brand Ambassador at Living Proof, Errol Douglas MBE says: 

“I'm excited to partner with Living Proof and support the launch of the Curl collection. It's a brand I've always admired with innovation and efficacy being at the core of their product development which has great synergy with my own ethos…The brand is a true authority in scientific, clinically-proven hair formulations, and I look forward to educating consumers on how easy it can be, with the right product, to style their hair themselves at home, with results they love.”

Zach Rieken, Global CEO of Living Proof, adds: 

“It was really simple for us to choose Errol as the UK's first-ever ambassador for Living Proof. There is no question he's an icon in the hair industry and his accolades and authority as a globally recognised expert in hair speak for themselves.”

Living Proof's Curl collection caters for all hair types with wavy and curly textures, from a 2a loose wave to a tight 4c curl. Products are formulated with the patented Healthy Curl Complex, which gives three times stronger and healthier-looking curls. Products in the curl range include a Curl Shampoo and Conditioner, three conditioning stylers: Curl Enhancer for waves, Curl Definer for curls and Curl Definer for coil, and two curl boosters: Curl Defining Gel for extra definition and hold and the Curl Moisturizing Shine Oil.