Kylie Skin launches UK consumer website

A direct-to-consumer website for Kylie Jenner's beauty range, Kylie Skin, in the UK has been launched by Coty Inc. 

The website expands upon the brand's existing retail partnerships, and allows consumers to purchase Kylie Skin products direct from the UK to avoid additional customs fees and duties, along with faster delivery. 

Kylie Skin launched in May 2019 and quickly became a top-selling skin care brand in the US. Initially, the UK site will offer the range's Coconut Body Scrub and Lotion, Vanilla Milk Toner, Kylie Skin Travel Bag, Walnut Face Scrub, Hydrating Face Mask, Eye Cream, Vitamin C Serum, Foaming Face Wash and Face Moisturizer.

Direct to consumer sites have also been launched in France, Germany and Australia. 

Commenting on the new Kylie Skin websites, Simona Cattaneo, President Luxury Brands at Coty, says:

“We continue to see collections sell-out quickly; for example, the recent Lip Balm Set launched on her birthday in August sold out in 18 minutes. The launch of the Kylie Skin international websites also reinforces Coty's strategic commitment to strengthening the direct-to-consumer business model.”

Kylie Jenner adds: 

“I'm so excited to launch KylieSkin.com in markets across the globe. I always wanted to bring my skincare line to more consumers around the world and this will allow for an easier shopping experience and faster delivery. I'm looking forward to engaging with more customers in the UK, France, Germany, and Australia, to hear what their favourite products are and how they incorporate them into their routines.”