International Hair Alliance campaign supports salons
OSMO Ambassadors have launched the International Hair Alliance (IHA), a social media campaign to support fellow hairdressers and barbers during the Covid-19 lockdown period.
Heffy Wheeler, Jeseca McMahon, Adele Clarke, Becky Sutherland, Myles Lewis and Tom Baxter have joined together to develop the IHA following a number of negative comments posted on social media soon after the government ordered the closure of salons and barbershops. Myles Lewis explains:
“We all noticed how the vibe of the hair and barbering community on social media was suddenly all very negative or attacking fellow experts about how they were all individually responding to the crisis. As a group we wanted to switch that over and only focus on the strengths and positivity of the hair industry so we decided to launch the Facebook Private Group and get a positive social media campaign started.”
The Facebook Group has followers from across the UK, hundreds of #backyourbarber and #supportyourstylist hashtags on Instagram, and thousands of TikTok interactions.
The current campaign is aimed at encouraging the general public to avoid at-home hairdressing and barbering. The team are producing TikTok videos and inviting fellow hair experts to produce their own videos in a nominations chain across Facebook, TikTok and Instagram.
Heffy Wheeler says:
“The consumer media is giving advice about how you can colour hair at home or you're seeing guys just grabbing the clippers and shaving their hair right off - we want our customers to know that it's okay to leave your hair and just wait for us all to back behind the chair.
“There are also alternatives to helping clients with colour fade and re--growth that don't involve reaching for the box dyes. I've been creating colour care package for use at home where I mix their usual vibrant colours with conditioner and post to them. You can suggest they use a colour enhance shampoo and conditioner too, or opt for a root touch up product.
“Our viral videos and challenges are a way of getting the message out to public and fellow hair experts, so that the campaign gathers momentum. Let's all get involved and get these hashtags trending.”
The IHA aims to not only focus on Covid-19 campaign but also be a safe space for hair experts to discuss key issues from mental health, business support and educational advice always with a positive and supportive voice.
Commenting on the International Hair Alliance (IHA) social media campaign, OSMO Brand Manager, says:
“This is a great initiative from our ambassadors and we're fully behind supporting the campaigns across our social platforms and hope that everyone within the professional campaigns across our social platforms and hope that everyone within the professional hair industry will use the hashtags to support the industry as a whole hair industry will use the hashtags to support the industry as a whole - we all need to we all need to be in this together and support our fellow hair experts and stay positive.”
