Innovative beauty fridge keeps your skincare fresh

We often hear of zany beauty innovations that sometimes have no logic behind them, but the launch of the Saranghae Blue Moon Beauty Fridge from K-Beauty brand Saranghae has really caught out attention. The fridge has been designed to keep your beauty and skincare products at their optimum temperature meaning that they perform to their very best – makes sense, right?

Fridges manufactured to store beauty products are already a thing in Asia, but Saranghae is the first beauty brand to produce their own.

Leslie Iddison, Director of Customer Experience for Saranghae, explains the thinking behind their Blue Moon Beauty Fridge, saying: 

“Outside of the coolness factor, there are very real benefits to experiencing skincare products at a specific temperature range. And no, it's not about keeping products fresh, although it does help. It's really about creating a new experience.

“Cold therapy is also known as cryotherapy and it works by controlling blood flow to reduce inflammation and swelling. That's why the first thing you do when you're injured is to apply cold - and the same concept applies to skincare. By applying your Saranghae skincare routine within the optimal temperature range of 41°F to 46°F, the reduction in inflammation and puffiness are greatly enhanced. Besides that, it just feels amazing.”

Saranghae – which means "I love you" in Korean – has put together a film to highlight the benefits of their new product. 

Currently launching in North America, we'll keep you posted on when this innovation will hit the UK market.