Iles Formula partner with Rebel Beauty Brands

Rebel Beauty Brands has taken over UK distribution of hair care brand, Iles Formula.

Created by internationally acclaimed hairstylist Wendy Iles, Iles Formula features a collection of high-performance formulas that care for, repair, nourish, strengthen and protect hair, giving it a lustrous and nurtured finish.

Rebel Beauty Brands aim to further expand the brand's distribution in the market, which is currently available in over 2,000 stores and salons internationally.

Commenting on the new partnership with Rebel Beauty Brands, Wendy Iles, Founder of Iles Formula, says:

“I am thrilled to welcome Alastair, Tom and the team at Rebel Beauty Brands to our growing Iles Formula family. Having started my training and career in London, the UK has always held a very special place in my heart as one of the hairdressing capitals of the world. I have the utmost confidence in the market for Iles Formula; the diversity of the people is the perfect platform upon which to showcase the power of Iles Formula.” 

Alastair J Gourley, Managing Director of Rebel Beauty Brands, adds:

“We're delighted to add Iles Formula to our conscientiously curated brand portfolio. Awarded with Positive Luxury's ‘Butterfly Mark', an international accreditation that recognises the brand's measurable impact and commitment to sustainability, Iles Formula fits perfectly with our vision. Wendy's expansive career and her dedication to brand integrity is both admirable as it is pioneering, and ultimately delivers a unique proposition to the UK market.”