Haircare brand Monat holds UK launch event

Multinational manufacturer and distributor of premium hair care products, Monat, has officially launched into the UK and Europe after their success across the United States and Canada. 

Based in Milton Keynes and headed by Managing Director UK and Europe Ros Simmons, Monat Global Europe is aiming to disrupt the European haircare market with the success of their products in a bid to carve a niche in the $80 billion global hair care industry.

Monat products are manufactured in-house using safe, vegan naturally-based ingredients with products carrying the Leaping Bunny certification.

Rayner Urdaneta, CEO and Co-Founder of Monat, says:

“Monat was started as a family-owned company in 2014. Since then, we have evolved into a successful, industry-leading business with over $700 million in sales throughout the last two years in North America.”

Stuart MacMillan, President of Monat Global adds: 

“With Monat Global's North American growth of more than 700 percent in 2017, this is an incredible time for our company and we knew the next strategy was to expand to Europe by launching in the United Kingdom. We have great plans with Ros' proven leadership and know that Monat Global Europe will be our next success story.”

Ros Simmons has a wealth of executive experience in the Direct Sales market having previously been CEO of Virgin Vie, and Managing Director Vi UK Ltd. Commenting on her appointment, she says:

“I am delighted to be part of Monat Global, and we have an amazing corporate team here in the UK with ambitious plans to expand entrepreneurship opportunities across Europe.”

Monat held their official launch at the Marriott, Grosvenor Square in London recently, attended by over 500 Market Partners.