Grace Elizabeth becomes face of Estée Lauder

Beauty brand Estée Lauder has unveiled American model Grace Elizabeth as the new face of their campaigns.

Grace will also take on the roles of spokesperson and ambassador for the global brand.

Stephane de la Faverie, Estée Lauder Global Brand President, says:

“We are thrilled to introduce Grace to the Estée Lauder brand. Grace is an incredible modern beauty who will help us to continue to elevate the style and aspiration of [the] brand. With her rise to the top of the fashion world in such a short time as well as her fantastic sense of humour, Grace is destined to bring a fresh attitude towards the brand.”

In a statement, Grace commented:

“I am blessed to be a part of such an established brand. The fact that Estée Lauder has been thriving since 1946 speaks for itself. The Estée woman is everything I aspire to be: confident, beautiful, strong, courageous, and an entrepreneur.”

It is believed that Grace's projects with the brand will encompass skincare, fragrance and make-up, with campaigns running via digital, in-store and print from July.

Image courtesy Estée Lauder.