FrOtober campaign celebrates Afro hair

October sees the launch of FrOtober, a month-long campaign to encourage women to celebrate their natural Afro hair and stop trying to tame their curls. 

Consumers are invited to post selfies or photos of themselves on social media with the hashtag #FrOtober.

Tammy Facey, CEO of plant-based organic hair brand Jim + Henry, is behind the FrOctober campaign. She explains: 

“It is really sinister how defined, looser curls are put on a platform compared to thicker, Afro hair which may not necessarily be as defined. It's bizarre, outdated, and high time for change.

“Afro hair in its tightly textured magnificence is More Than Enough and worthy of high praise, yet natural styles are not even seen as socially acceptable in many contexts.”