Expert Advice: A salon owner's guide to the power of Pinterest
Alicia Humphreys offers social media tips for salon success.
In the dynamic and visually-driven world of the beauty and hair industries, establishing a strong online presence is crucial for salon owners looking to attract and retain clients. While platforms like Instagram and Facebook have long been staples for showcasing salon work, Pinterest offers a unique and powerful avenue for crafting a compelling visual identity online.
In this article, we'll explore the untapped potential of Pinterest as a marketing tool for salons and share valuable tips on creating visually appealing boards to elevate your salon's brand.
Why Pinterest for salons?
Pinterest stands out as a virtual treasure trove of inspiration and ideas. With over 400 million monthly active users globally, it's a platform where users actively seek and save content that resonates with their interests and aspirations.
For salon owners, this presents a golden opportunity to showcase your expertise, share trends and connect with potential clients.
Service Showcase: Create boards dedicated to showcasing your salon's services. High-quality images of haircuts, hairstyles, nail art and other beauty treatments can captivate Pinterest users and demonstrate your team's skill and creativity.
Trendspotting: Stay ahead of the curve by curating boards that highlight current and upcoming trends in the hair and beauty industries. Pinning images of the latest hair colour trends, nail art design, and makeup styles positions your salon as a trendsetter, attracting clients who value staying on the cutting edge.
Inspiration galore: Pinning inspirational content not only demonstrates your salon's aesthetic but also provides potential clients with ideas for their next salon visit. Create boards that feature mood boards, style inspirations and before-and-after transformations to engage and inspire your audience.
Behind the scenes: Give your audience a glimpse behind the curtain by creating boards that showcase the personality and culture of your salon. Candid shots of stylists at work, behind-the-scenes footage and glimpses of daily salon life create a personal connection with your audience.
Driving traffic & increasing bookings
Optimise pin descriptions: Use compelling and keyword-rich pin descriptions to enhance the discoverability of your content. Ensure that users searching for salon services in your area can easily find and engage with your pins.
Link to your website: Each pin should link back to your salon's website, making it easy for interested users to explore your services further. A well-designed website will facilitate seamless booking processes, encouraging users to take the next step.
Promotions and special offers: Use Pinterest to promote special offers, discounts or seasonal promotions. Creating dedicated boards for these promotions not only drives traffic but also incentivises users to book appointments or purchase products.
Collaborate and engage: Pinterest is a social platform, so engage with your audience by responding to comments, collaborating with influencers and participating in group boards. This not only boosts your visibility but also fosters a sense of community around your salon brand.
Pinterest has the potential to be a game-changer for hair and beauty business owners seeking to establish a vibrant and compelling online presence. By strategically curating visually appealing boards and leveraging Pinterest's unique features, salons can not only showcase their expertise but also drive traffic to their websites and increase bookings.
Embrace the visual appeal of Pinterest and watch your salon's online identity flourish!
Alicia Humphreys is Owner of
Pink Fox Salon Socials who help salons grow their social media presence and attract new customers.
